Carrie and Matt Eddmenson founded Imogene & Willie in their home town of Nashville, Tennessee. They create real jeans for real people. Their fine fits are the result of an understanding and deep appreciation of denim history, paired with their personal desire to make a jean that they actually want to wear.
In the Field has known Imogene & Willie since the beginning of their creative journey. They identify with them as a couple who work together and who started a small business from the ground up, they have been friends since 2007.